Uma das reclamações constantes dos brasileiros é sobre o preço dos produtos. Muitos acham caro, mas desconhecem que parte do valor final de uma mercadoria tem tributos federais, estaduais ou municipais embutidos. Segundo pesquisa realizada pela Confederação Nacional de Dirigentes Lojistas (CNDL) e Serviço de Proteção ao Crédito (SPC Brasil),
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