A Associação Brasileira de Comércio Eletrônico (ABComm) estima que, durante a Black Friday até a Cyber Monday, no dia 2 de dezembro, o setor fature R$ 7,93 bilhões, valor 10,18% superior aos R$ 7,2 bilhões registrados em 2023. São esperados 10,7 milhões de pedidos em todo o Brasil. Somado a
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