A pandemia acelerou a digitalização de inúmeras empresas. O momento atual ainda ampliou o leque de canais de compra disponíveis. O consumo híbrido, chamado de omnichannel, já é a preferência de 60% da população, sendo que 16% disseram ter estreado em aquisições on-line em 2020. A omnicanalidade consiste em uma experiência
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